Since January this year I have been working on an almost full-time voluntary basis on an exciting new climate change project called Days of Change which some of you will have already heard about.
This is a project that aims to engage 200,000 Western Australians in taking simple steps to reduce their greenhouse gas emissions during March 2010.
However this is only the start, as a project of the City of Perth Rotary Club, and with endorsement from Rotary District 9450, we intend to use the enormous reach of the Rotary organisation to expand the program to the rest of Australia in 2011 and the world from 2012.
I am proud to be an Executive Director of this project and am very excited by its enormous potential. The program was originally devised by my colleague Julian Ilich while working with the Department for Environment and Conservation and is based on extensive research on behaviour change and social marketing.
I’ve seen people make amazing changes as a result of their participation in Living Smart courses, and with this program, we hope to achieve similar changes on a much larger scale.
You will shortly be receiving the inaugural Days of Change Newsletter. While this is an important project, and I urge you to become involved, I understand that some of you may not wish to receive the newsletter, so there will be a simple unsubscribe option at the bottom of the newsletter (as there is with this newsletter).
You can find out more about the project by visiting our interim website at http://daysofchange.org.
